The goal is to design and maintain a communication strategy to connect and promote KIHMI.
Initiatives
- Design and maintain website including the virtual store
- Design and maintain social platforms such as Facebook and Twitter
- Produce content for local (TeleAriguani) and regional (TeleCaribe) television stations
- Develop content subtitled either in English or Spanish according to context and initiative needs for the KIHMI YouTube channel
- Analyze perception, appropriation, and social impact of KIHMI in the region
- Collaborate with the WAE group to design and produce communication pieces for specific projects and campaigns
- Manage the Vida Estilo K initiative: activities that promote life skills for children at high risk of serious generic or endemic conditions, based on World Health Organization (WHO) recommendations
- Design and implement the Public Relations (PR) strategy for KIHMI