MS in Biopharmaceutical Marketing


Master the Marketing of Healthcare Innovation

USC Master of Science in Biopharmaceutical Marketing is a specialized graduate program in precision marketing aimed at careers in the biopharmaceuticals, consulting, and medical technology industries.

Graduates will learn and use the practical tools, skills and methods to embrace the next wave of healthcare innovation to drive markets while improving health outcomes and product value.

All program courses emphasize project-based learning allowing active exploration of real-world healthcare business challenges and deeper proficiency in precision marketing.

Lectures from leading industry executives offered across all program courses provide unique access to critical insights from experts in their respective fields.

Program Benefits

Intensive and targeted instruction on how to evaluate and market biopharmaceuticals and other innovative healthcare products, showcase product attributes and value stories, and gain healthcare coverage and reimbursement

Knowledge to become experts in growth sectors beyond the current healthcare and global biopharmaceutical industry, including newly emerging diagnostics and medical technology devices

Innovative tools and skills to assess and maximize a product’s commercial opportunities by conducting market research and developing marketing strategies

Learning-by-doing through team collaborations and scenario-based learning problem solving representing current real-world situations and critical decision pathways

Lectures from industry executives offered across biopharmaceutical marketing courses, offering unique access to insights and critical skills from experts in the respective fields

Professional development through dedicated support from program staff and networking opportunities

Shayan Langha

What makes the biopharmaceutical marketing program unique?

“Being a part-time student in the program while also working full-time has allowed me to translate what I have learned in my courses into the workforce. The program is centered around collaboration, offering scenario-based learning that is focused on enhancing students’ abilities to successfully market biopharmaceuticals and other innovative healthcare products. I recommend this program to anyone thinking of returning to school to either enhance their skills, pivot into something new, or be a leader in the ever-changing healthcare environment while having the flexibility to be a working professional.”

Shayan Langha

MS Biopharmaceutical Marketing ’23

Sr. Staff Regional Segment Marketing Manager, Oncology – Illumina
Nina Hu

What stood out to you about this program?

“I was initially attracted to this program for the interdisciplinary curriculum and the hands-on approach. After graduating as a biochemistry major from UCLA, I wanted to find a program that would help me transition between science and business. This program was a perfect match.”

Nina Hu

MS Biopharmaceutical Marketing ’22

Amy Li

What was your favorite class in the Biopharmaceutical Marketing program?

“One of my favorite classes that I’ve taken in the program was Biopharmaceutical Advertising and Communication. In that class, a lot of what I learned directly relates to what I’m doing now in my rotational program. It’s been really exciting getting to apply what I learned.”

Amy Li

MS Biopharmaceutical Marketing ’23

Career Discovery Program Marketing Associate – Amgen
Tony Yu

Was there something or someone who inspired you to pursue your chosen career path?

The ISPOR 2018 conference was the catalyst and pivoted my career path towards HEOR, which then brought me to the PhD program at USC. And I must thank Professor Ken Wong for making my dual enrollment in the BPMK program and the PhD program possible. These experiences continue to fuel my interest in this career path.

Tony Yu

MS Biopharmaceutical Marketing ’23

Doctoral Fellow, HEOR – AbbVie