
Master the Marketing of Healthcare Innovation
USC Master of Science in Biopharmaceutical Marketing is a specialized graduate program in precision marketing aimed at careers in the biopharmaceuticals, consulting, and medical technology industries.
Graduates will learn and use the practical tools, skills and methods to embrace the next wave of healthcare innovation to drive markets while improving health outcomes and product value.
All program courses emphasize project-based learning allowing active exploration of real-world healthcare business challenges and deeper proficiency in precision marketing.
Lectures from leading industry executives offered across all program courses provide unique access to critical insights from experts in their respective fields.

High Demand, Real Impact
A partnership between USC Mann and the Price School of Public Policy, the Schaeffer Center brings together health policy experts, seasoned pharmacoeconomics specialists and faculty across USC and other leading institutions to solve pressing challenges in healthcare.