The graduate certificate in Biopharmaceutical Marketing is a 12-unit program that provides critical concepts supporting direct entry into careers in: biopharmaceutical product strategy, brand management, market access and reimbursement, pricing, competitive intelligence, product development and marketing.
Who Should Attend?
The certificate is oriented to those seeking to gain practical tools, insights, and fundamental working proficiency in biopharmacuetical marketing without completing the full Master of Science in Biopharmaceutical Marketing (BPMK) Program. The certificate program is available to those who have earned a bachelor’s degree.
Intensive and targeted instruction on how to evaluate and market biopharmaceuticals and other innovative healthcare products, showcase product attributes and value stories, and gain healthcare coverage and reimbursement
Knowledge to become experts in growth sectors beyond the current healthcare and global biopharmaceutical industry, including newly emerging diagnostics and medical technology devices
Innovative tools and skills to assess and maximize a product’s commercial opportunities by conducting market research and developing marketing strategies
Learning-by-doing through team collaborations and scenario-based learning problem solving representing current real-world situations and critical decision pathways
Lectures from industry executives offered across biopharmaceutical marketing courses, offering unique access to insights and critical skills from experts in the respective fields
Students are required to complete 12 total units to be eligible for the BPMK Certificate. Students are recommended to complete three courses: BPMK 500 (3 units), BPMK 501 (3 unit) and 502 (3 unit) as a core set of courses. Eligible students may select from any of the alternative courses to complete their 3 elective unit requirements. It is expected that most students should be able to complete the BPMK Certificate program requirements in 12 to 15 months.
Applicants may apply to the BPMK Graduate Certificate program on a rolling-admission basis and begin the program in either the Fall or Spring semester.
To qualify for admission to the program:
- Earned bachelor’s degree with an overall GPA of 3.0 or higher
- TOEFL (min. 90) or IELTS min. 6.5) for international students
- No GRE/GMAT required
- Submit official transcripts from all post-secondary institutions attended
Fall Semesters: July 1
Spring Semesters: October 1