In the complex, dynamic world of healthcare, commercial teams are challenged to perform multiple feats: launch new products, gain formulary status, increase margins, expand market share, and outwit competitors — usually against impossibly tight deadlines.
Now, a commercial organization with more projects than people to manage them can speed results and shorten their list by outsourcing a project to a team of graduate students from the USC Healthcare Decision Analysis & Biopharmaceutical Marketing programs.
The USC Enterprise Team Projects team consists of 5-7 graduate students who contribute approximately 1,200 hours to the effort over four months.
Projects can be structured around problems or opportunities including new product commercialization, value and access, pricing and reimbursement, competitive intelligence, product marketing, brand strategy, pipeline and business development, and other key business areas.
Read about Enterprise Team Projects program in Results Magazine
Past Projects with Company Sponsors
Analysis of ICER reports to inform on product development strategy of company’s pipeline products.
Evaluation of market access and reimbursement in emerging markets for company’s oncology product portfolio.
Competitive and market analysis of laboratory companion diagnostics market for new business line.
Analysis of technology assessment and approval process of large-capital medical device purchases at hospitals.
Analysis and financial forecasts of new products and services for health system customers.
Enterprise Team Projects: White Papers
- Three Artificial Intelligence Qualities for Boosting Productivity in Healthcare
- USC Graduate Student Team Analyzes ICER Assessments to Assist a Pharmaceutical Manufacturer in Pipeline Development and Strategy
- Navigating the Institute for Clinical and Economic Review (ICER) Value Assessment Framework for Rare Disease Treatments
- Experiential Learning in Healthcare Consulting to Help Prepare Students for Careers in the Biopharmaceutical Industry