“The Enterprise Team Project provided a valuable opportunity to integrate knowledge from across my coursework and apply it to a complex, real-world biopharma challenge. Seeing firsthand how client needs, business priorities, and project objectives can evolve over time strengthened my ability to collaborate and adapt in real time.”
Graduate students in USC’s MS in Biopharmaceutical Marketing and MS in Healthcare Decision Analysis programs gain the opportunity to work on real consulting engagements with leading healthcare organizations.
Working in teams of three to six students over a semester, participants tackle strategic business challenges for biopharmaceutical companies, medical device manufacturers, healthcare consulting firms, and health systems. Guided by faculty and industry sponsors, students apply classroom learning to deliver professional recommendations while gaining the experience employers value most.
What You'll Do
Each project culminates in client-ready deliverables and executive presentations, providing students with practical healthcare consulting experience before graduation. Projects address current healthcare and life sciences challenges, including:
- Commercialization and product launch strategy
- Market access, pricing, and reimbursement
- Competitive intelligence and market assessment
- Brand and product marketing
- Pipeline evaluation and business development
- Health technology and value assessment
How did project-based learning prepare you for your career?
Jenna Hansen
MS Biopharmaceutical Marketing '26
How did project-based learning prepare you for your career?
“This project effectively prepares individuals to enter the consulting industry by fostering transferable skills like problem-solving, analytical thinking, strong communication, and leadership.”
Ziming Pan
MS Healthcare Decision Analysis '25
How did project-based learning prepare you for your career?
“In the pharmaceutical industry, success depends on strong teamwork and cross-functional collaboration. This project strengthened my consulting skills and gave me experience in collaborating with my own team and with a client’s team.”
Jennifer Cisneros
MS Biopharmaceutical Marketing '25
Build Skills That Advance Your Career
Enterprise Team Projects help students develop both technical expertise and professional skills, including:
- Strategic problem-solving
- Market and competitive analysis
- Project management
- Executive communication and presentations
- Cross-functional teamwork
Students graduate with real-world consulting experience, a stronger professional portfolio, and practical examples they can discuss during internships and job interviews.
Learning That Creates Impact
USC Mann Division of Healthcare and Biopharmaceutical Business partners with organizations across the pharmaceutical, biotechnology, medical device, healthcare consulting, and health system sectors.
Student teams have contributed to projects involving market research, pricing strategy, budget impact modeling, patient-centered outcomes, competitive landscape assessments, and health technology evaluation—helping sponsors make informed business decisions while giving students meaningful experience solving today’s healthcare challenges.
“Enterprise Team Projects are where classroom learning comes to life. By working as healthcare consultants on real strategic challenges with industry partners, our students develop the strategic thinking, collaboration, and leadership skills that prepare them to make an immediate impact in their careers.”